Video & Motion Graphics to grow your Business
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The hottest consumer and marketer insights put video content and motion graphics as the best tools for digital marketing. Whether it ROI or increase in customers, video and motion media are the first choices of skilled marketers to help brands make a mark.
At Fresh Mind Ideas, we recommend the use of these smart online marketing tools in a variety of ways to catch consumer attention. We understand the significance of video content, and we also know that mediocre content will take brands nowhere.
Our content strategy is driven by skilled professionals – artists, writers, illustrators, designers, animators, marketers, and engineers – who can combine video and motion graphics to create engaging and hard-hitting messages that will stay with your business’s audience for a long time to come.
Video & Motion Graphics
Animated Explainer Videos
Explainer videos are short videos businesses can use to introduce themselves and their products and services, and tell customers how they can help solve their problems, in a fun yet informative way.
We have made animated social media videos, recruitment videos, stop-motion, product videos, and animated graphics to help our clients reach out to their audience effectively.
An explainer video is an extremely powerful online marketing tool that boosts conversion rates on websites by as much as 144%! There are loads of different styles to choose from, and various places you can use them; such as on a landing page of your business’s website, or on its home page, or even on a prominent product page.
The best branding agency in Kerala will step in right here to help you choose an appropriate style that works for your brand. We will craft engaging animated explainer videos with our remarkable digital storytelling skills to take your business to new heights.
Every corporate organization has a story; and if you want to showcase the story of your organization to the world, videos are the best way to do it. However, you need a skilled team to help you tell your story through video production.
Fresh Mind Ideas understands that corporate video content must be distinct – professional, yet dynamic; something that means business, but does not fall into the trap of boredom. By combining a sleek script with a clever visual narrative, we craft video stories that speak coherently and engagingly to viewers.
Whether you need inspirational videos for your employees or an intelligent account of your products and services for your customers, we use suitable styles and approaches like illustration, footage, and motion graphics to tell your story effectively.
Event Promotion Videos
Corporate events are an important part of any business’s existence. A great way to motivate employees or network with industry competitors or even to celebrate a special occasion or success, corporate events are days that stand out in an organization’s calendar.
However, promoting an event is as important as organizing it – an attention-grabbing video does this remarkably well. The best digital marketing company in Trivandrum, Fresh Mind Ideas uses the video platform to capture and convey the essence of an event and promote it, so it has the right impact on the intended audience.
With an impressive event promotion video, you can put your event under the spotlight, and consequently drive more sales, get more engagement and convert more leads. Get help from us and successfully boost your upcoming events with a professional event promo video.
"Fresh Mind Ideas is one of the top branding agencies in Bangalore, India for providing top-of-the-line branding and digital marketing solutions" - Clutch
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Frequently Asked Questions
An explainer video is a quick animated video that is usually used via businesses to shortly inform their brands’ stories memorably. Explainer videos work effortlessly well for companies like Twitter, that offer services which might also be very difficult to define in a strong & succinct way. Though, they are also beneficial for all businesses through communication they prefer to be heard.
Many companies can consume a hard time expressing what it is they do in a way that probable clients can simply understand. Once a website user visits a business’s site, how frequently does he or she leave it through an authentic concept of what the facilities the business offers are? This is where animated video derives in. By connecting both the visual & auditory senses, animated explainer videos expand retention prices & succinctly explain their cost intention.
The human mind is automated to reply to stories, particularly ones that interact with thoughts that are familiar to them. By mixing unfamiliar thoughts with familiar ones, stories informed via video help introduce audiences to new thoughts. An explainer video offers clients a motive to care about business.
Most businesses are skipping on board with video through enforcing exclusive clips into content marketing approaches. Though, not all videos are shaped alike. Branded videos, like internet advertisements, tutorials, or case studies supply content supposed to interact with audiences. These videos can be animated, but frequently aren’t.
What an explainer video achieves is quite dissimilar. Explainer video refines regularly wide-ranging & complicated thoughts into a viewer-friendly package, permitting customers to walk away through a higher concept of what a business organizes & why its products or services are significant. While these two strategies can be used together, explainer videos perform a vital characteristic that branded videos don’t. They use a modest story to bring somewhat much better.
Explainer videos are quick online advertising videos used to explain your company’s product or service. Explainer videos are regularly positioned on a landing page, your site’s home page, or a distinguished product page.
Types of explainer videos
- 2D Animated Explainer Videos
Often assumed of as standard animation, 2D animation includes developing fonts, storyboards, & backgrounds in a two-dimensional environment. 2D animation is frequently a low luxurious choice compared to 3D animation. Still, some explainer videos could need a greater element that can only be completed with 3D animation.
- 3D Animated Explainer Videos
3D animation includes animating substances performing in a three-dimensional space. These 3D substances can be turned around & stimulated like actual substances. This is extraordinarily active for displaying products that are still in improvement or tough to a movie in live-action
- Motion Graphics Explainer Video
Motion Graphics explainer videos convey still graphics to life through animation, visual effects, & different cinematic methods. They are not essentially story-based or character-based & may contain animating summary shapes, logos, or text.
- Whiteboard Animation Explainer Videos
Whiteboard animation is a fashion of animated video where a story is proven on a whiteboard using artwork that is usually hand-drawn in appearance. This fashion of the video offers itself to approaches that yield cheaply-made whiteboard videos, such as self-made videos or via a business that makes use of automation to produce them. This uptick in negative high-quality whiteboard videos is in threat of giving whiteboard explainer videos an awful name as a complete.
- Screencast Explainer Video
Screencast explainer videos contain imagery from a display while a site, software, or app is in use. The important reason is to exhibit how the app roles. They are optimistic about displaying customers on how to engage with new applications or aspects without demanding them to examine several sheets of text.
The corporate video is an umbrella term used to describe all video communications used for interior or exterior corporate messaging. The major method that corporate video can be distinctive from typical video marketing is the viewers. A corporate video is frequently meant for a unique viewer other than the ordinary audience. A corporate video may be generated to current economic outcomes to investors or to spotlight new creativity inside the business. Corporate videos could also consist of worker training videos & advertising videos for new product strains or services.
Before the massive utilization of online video, a corporate video was specifically used for interior communications or broadcast on TV. Budget limitations tended to restrict the quantity of corporate video which should be generated. Though, the dropping price in HD cameras has intended that even consistent corporate communications can be recorded to near broadcast quality. Joint with the dropping expenses of equipment, the capability to host & distribute video content online has additionally contributed to the sharp development in the quantity of corporate video formed. The motive for the extensive use of corporate video for communications drives beyond just falling prices. Consuming video on a site can appreciably enhance equally the quantity & quality of visitors to a website. Video can also assist to build engagement with a target audience as humans spend extra time on the websites that feature video. Lastly, video can carry a massive quantity of info in a quite brief space of time making it perfect for explaining complicated tasks or products.
A corporate video is a video formed through a business or company. However, most frequently used to promote & increase the attention of a company’s brand as a whole, corporate videos can be used in a business setting & assist many specific purposes: Training, instructional, & protection videos for workers.
Corporate videos are nowadays far extra reachable. But what types of corporate videos are there? & which kind of video must you use? Here are some types of corporate videos for you to pick from.
- Company Profile Video
These videos are excellent if you prefer to introduce your company to customers & achievable investors. It’s a quick video that offers an extensive impression of the company & the services or products that are on offer. It could consist of data about your company’s determination, some company history, or even a message from the CEO. These kinds of corporate videos are meant at assisting people to recognize & have interaction with your company.
- Promotional Video
This kind of video is about getting extra unique about a specific product or service. These can frequently be showcased online as exact viewers can be focused efficiently. Though, these videos can also work properly on tv broadcasting stages. Promotional corporate videos assist to endorse brand awareness & brand familiarity. New product launches are also an excellent thought to create client awareness.
- Industrial Video
Industrial Videos are meant at people within a particular business. Designed to be knowledgeable about products or services, these videos form a variety of unique means. Whether for B2B marketing, fundraising, or investor contribution, these videos are frequently used at trade shows.
- Social Media Videos
These videos are quick & frequently sensitive which inspires the audience to share the video. What’s essential here, is to highlight the brand greater than the product or service that’s being obtainable. This can be accomplished by connecting your company to specific occasions or news headlines to capture the audience’s attention. Social media videos are targeted on niche-specific businesses of customers which are done via online procedures. This makes it a very active advertising tool.
- Testimonial Video
What better than to function anyone who has previously used your product or service. This goes a long way to join with achievable customers. These videos play on the factors of belief & familiarity. Celebrity testimonials also go a lengthy way to expand the appeal of the product of service.
Selling is about storytelling and movies are an extraordinary way to share a story
People want the data to make knowledgeable decisions. Videos that interact with people by telling a story in which the viewer can imagine themselves are an extraordinarily effective way of demonstrating the advantages of your products or services.
Videos hold people on your website longer and interact them with your content
Short, data videos hold people engaged with your content extensively longer than text and pictures. People remain on websites with videos 60% longer than websites with simple textual content and pictures. Google likes pages where people spend time, which they refer to as “dwell” time.
People work with people, and video helps people get to know, like and believe you
Not only do videos exhibit the features of your product or service, however, they additionally supply an opportunity to exhibit your personality. You have the special opportunity to exhibit the tradition of your company or lifestyle that aligns with your product.
Videos hold your target audience interested, No matter your product or service
Videos provide you the strength to visually exhibit off your product or service in a quick quantity of time. This is your opportunity to make something fascinating for your audience, so they stick around to analyse more about your product and your company.
Videos are speedy and convenient
Let’s be honest. Nobody has any time anymore. Especially people who make a lot of vital decisions for their company. Video can get your factor throughout rapidly and interact with an achievable consumer who otherwise wouldn’t have taken the time to name or schedule an appointment.
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