Digital Marketing Strategy to grow your Business
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If you are a modern-day business, you naturally have digital goals, such as improving search engine rankings, generating leads, increasing traffic, improving conversion rates, and consequently, increasing sales. To achieve these, you need potent digital marketing strategies from an industry-leading digital strategist.
At Fresh Mind Ideas, we combine tailor-made digital strategies and power them with digital tools to harness the potential of the Internet. Our experienced digital consultants and marketers take into account client’s specific requirements and craft unique plans of action that are cost-optimized and result-oriented while guaranteeing a return on investment (ROI).
Digital Marketing Strategies
Digital Media Campaigns
Digital media campaigns are coordinated actions intended to achieve specific business goals, for instance increasing traffic to your website or drive conversions. The best digital marketing company in Trivandrum can run effective digital marketing campaigns that will help you meet the goals that are in line with your organization’s overarching ambitions.
A hands-on campaign manager will ensure that the campaign content is designed keeping the buyer persona in perspective and by auditing your existing digital channels and assets. Your campaign will be closely monitored and tweaked to ensure maximum efficiency, and you will also be receiving complete insights on its performance.
Influencer marketing is quite the hot trend nowadays; and why not! What’s not great about having your brand promoted by someone on social media who has a large following and is trusted for their social influence? However, with influencer marketing being all the rage, it’s important to ensure your marketing efforts don’t get watered down.
What you need is an experienced digital marketing team that can get you actual results from influencer marketing. best digital marketing company in Kerala, have extensive know-how of the influencer landscape. Our brand partnerships are purely research-backed – for instance, with our cogent network discovery, you will get a 360-degree perspective on an influencer that will help you decide if an influencer is a right match for your brand. We also analyze the engagement a relevant influencer receives on their content to ensure your association with them makes financial sense.
By building appropriate and profitable brand partnerships, we help our customers reach out to a wide audience through ‘word of mouth’.
Search Engine Marketing
Search engine marketing (SEM) is one of the most efficient and targeted forms of digital marketing. The top digital marketing company in Bangalore will help your brand reach customers who are already actively searching on search engines related to your niche.
We increase search engine rankings, establish authority in your niche, and improve brand awareness with the best search engine marketing services that guarantee improved online brand visibility. Our search engine marketing services include SEO, PPC, local map solutions, social media marketing, and proprietary technology that will give you an edge over competitors.
Search Engine Optimization
Getting your business on the first page of search engine results is the most powerful way of amplifying your brand’s reach and getting quality traffic to your website, boosting keyword ranking and increasing your brand’s visibility.
With our sustainable methods of building your organic rankings, attracting natural links, and increasing your website traffic, you will always stay on top of your customers’ minds and ahead of your competitors.
"Fresh Mind Ideas is one of the top branding agencies in Bangalore, India for providing top-of-the-line branding and digital marketing solutions" - Clutch
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Frequently Asked Questions
What is Digital Marketing?
Digital marketing, online marketing, internet advertising whatever we call it, marketing our business online is one of the main deals these times. After all, the use of the internet has more than doubled over the past decades & this change has enormously exaggerated how persons buying products & interrelate with companies.
So, what is digital marketing? Digital marketing is like any other kind of advertising, it is a technique to attach with & impact our possible clients. The actual variance is, we can attach with & impact with those clients online.
Digital marketing is the marketing & advertising of a business, person, product, or service which is using online pages, electronic devices, & digital technologies. Some examples of digital marketing are email marketing, social media marketing, content marketing, search engine optimization, pay per click (PPC), etc.
Digital Marketing Assets
Nearly everything can be a digital marketing asset. Simply it is the marketing tools that we need to market online. Many people don’t aware of how many digital marketing assets they have.
- Your website
- Your brand assets such as icons, logos, acronyms, etc.
- Video content
- Images such as info-graphics, company photos, product shots.
- Written content such as testimonials, blog posts, eBooks, product descriptions, etc.
- Online products or tools
- Social media pages
These are the tools assets that every digital marketer needs to market their product online. Most digital marketing assets fall into these categories. But there are some clever marketers who come up with new, creative ways to market their product online and reach to more and more customers online, so this list keeps growing.
What are the advantages of Digital Marketing services?
Digital marketing is an extensive term that agrees you market your products & services using digital skills, mostly on the internet. Internet users are enormously growing day by day. The Internet has quickly become a part & parcel of our existence and we can’t reflect on doing without it even for a day.
Benefits of Digital Marketing
1. Cost-efficient: You can simply plan a positive online marketing approach within your budget by the usage of digital marketing which can offer a low-cost method in contrast to the other marketing networks such as radio, TV, etc… A well-organized & well-managed digital marketing campaign can spread a large viewer at an inferior cost than traditional advertising.
2. Better exposure: Reach many prospects by swapping to a digital marketing campaign within an investment. Be found about where your viewers are observing for you. You can notice that the long-term outcomes by using digital marketing.
3. Save Time: Digital marketing offers real-time outcomes. Time is valuable for all of us. Advantages of Digital marketing bids you a chance to see the number of guests to all your site, what is the alteration rate, what is the highest swapping time, and how many subscribers have added you in a day & more.
4. Social currency: Digital marketing gives a chance to generate attractive movements using dissimilar kinds of media. These movements can go viral on social media platforms, passing on from one person to another, & hence gaining social currency.
5. Brand Building: Brand building is what business attempts to achieve & digital marketing helps you to grow your brand by endorsing it on numerous platforms. The more viral your brand goes, the more repute your brand will earn in the eyes of search engines as well as the operators.
All the advantages of digital marketing have the potential to add up to more income & sales. So, wait no more get started with digital marketing facilities that give you access to mass media, all within your budget.
Why do we need Digital Marketing?
Digital marketing plays a significant part in determining client performance in today’s world, but how does it definitely impact all your businesses? Here are some explanations of why each business must arrange digital marketing over traditional approaches to marketing.
Digital marketing planes the online playing field. When it derives to business perceptibility on the web, just like opening a store, the place is everything. Being simply perceptible on the web, receiving a company’s name out there, & informing info regularly will convey customs to its door.
Digital marketing helps businesses stay a step ahead of your competitors. Digital marketing is one of the greatest ways for a brand to get a leg up on its opposition. Think SEO, organic search, local search, Google Adwords, social media, & blogs. Businesses need to influence as several people as probable, & this is expressively calmer to accomplish on the web than it is in person.
Digital marketing is less exclusive than traditional advertising. Traditional advertising can price large sums of cash, whether it will be through TV, radio, newspaper, magazine, or straight mail. Now all business holders can find an inexpensive equivalent online. Think YouTube in its place of TV, blogs in its place of magazines, social media in its place of flyers, & podcasts in its place of the radio.
Digital marketing takes analytics. The respectable news about digital marketing is that an advertisement’s inventors can find out how it is dragging overusing analytics which can’t be implemented with traditional approaches to marketing. Analytic intelligence can rapidly be dragged up to test advertisement campaigns & find out what is getting read, observed at, or accepted.
Digital marketing influences mobile users. Digital marketing can be configured to mobile devices to spread out to the customers no matter wherever they may be. When a business’s local search & digital existence have been augmented, it can rest secure that it will be originated. Consuming a digital occurrence & local search optimization is energetic as people progressively rely on their phones’ web browsing capabilities.
Why is Digital Marketing Important?
The importance of digital marketing works not only in favor of marketers but offers somewhat advanced to the customs too. Let us consume an appearance & recognize the importance of digital marketing.
Better Growth Choices for Small business
The importance of digital marketing for all your businesses lies in the choice to select your technique of marketing as your inexpensive can influence a broader listener at an inferior cost. Even a time back receiving your product marketed particularly for a business was a task in itself. They had to choose small level approaches where the assurance of achievement was close to the insignificant.
Higher Alteration Rate
The businesses which are choosing digital marketing can measure the alteration rate over real-time consuming a modest technique. That is recognizing the percentage of all your listeners who get transformed into leads & then subscribers & in the end, finally obtaining the service or product. Search engine optimization, Social media marketing & Email marketing are some approaches that have a high alteration rate as they can create a rapid & active communication channel with all your consumer.
Establishing Brand Reputation
For any business to endure the one thing that they want to work upon is founding a perfect repute. In the previous few years, it has converted obviously which clients will constantly prefer a business that does not have any dishonors connected with it. The importance of Digital marketing today lies in offering you various ways to begin a personal understanding with all your client base.
Solving Clients Problems
Email marketing or social media marketing can constantly offer custom explanations to their complications & make them relay to your product by even providing conscious conversation access. Your website & social media page can be effortlessly changed into a place where all the customer can ask their inquiries, give proposals, & also take the submission with you on a confident level.
Engagement with Mobile Customs.
After Google mobile-first inform approximately all the websites are made in a way in which they are simply accessible on the mobile as well. This is since virtually all the customs have access to a smartphone & most of them even aspect for products on the same.
What is Content Marketing?
Content marketing is a strategic method of marketing that focuses on creating, publishing, & sharing content for a targeted audience online. It is frequently used by companies to:
- Grab attention and produce leads
- Enlarge their client base
- Produce or increase online sales
- Increase brand alertness or reliability
- Involve an online community of users
Content marketing is a method, in which you can attract relevant audiences and make them your customers by providing valuable and free content.
Content marketing can help companies to produce maintainable brand constancy and provides appreciated information to all the clients, also creates a preparedness to purchase products from the company. Content marketing does not include direct sales. Instead, it builds confidence & relationship with the audience.
Perhaps more significant than understanding what content marketing is, why content marketing is significant to your business. These are the 4 stages that we need to recognize the purchasing cycle.
Awareness: Before awareness, a client may have a necessity, but they are not conscious that there is a clarification.
Research: Once a client is conscious that there is a clarification, then they will achieve research to instruct by themselves. For instance, a car consumer will try to find out what dissimilar categories of cars exist, & which one will fit their requirements.
Consideration: At this point, the client starts relating dissimilar products from different sellers to make sure that they are receiving a high-quality product at a reasonable price.
Buy: Lastly, the client makes their choice & moves forward with the deal.
Content marketing taps into the primary two stages of the purchasing procedure by floating awareness of resolutions & educating clients about your product that they may have never considered before.
What is PPC?
PPC stands for Pay-Per-Click, a perfect of internet marketing in which promoters pay a fee every time once their ads are clicked. Essentially, it is one of the unique ways of purchasing visits to our site, other than trying to “receive” those visits naturally.
Search engine ads are the greatest prevalent method of Pay Per Click (PPC). It permits all the promoters to offer for ad placement in a search engine’s supported links once someone searches on a keyword that is connected to their business contribution. For instance, if we offer the keyword “PPC software,” then our advertisement might display up in the very top spot on the Google results page.
Each time once our ad is clicked, sending a guest to our website, we have to pay the search engine a minor fee. Once PPC is working correctly, the fee is insignificant, since the visit is extra worthy than what we pay for it. In further words, if we pay $3 for a click, but the click outcomes in a $300 sale, then we have made a heavy income.
A lot drives into building a charming PPC campaign: from exploring & selecting the correct keywords. And to create those keywords into well-ordered campaigns & ad groups, to setting up PPC landing pages that are enhanced for translations. Search engines reward promoters who can generate more applicable, perceptively targeted pay-per-click campaigns by indicting them less for ad clicks. If our ads & landing pages are valuable & sustaining to users, Google charges us less per click, leading to advanced incomes for our business. So, if we want to start using PPC, it’s more significant to absorb how to do it accurately.
What is SEO?
SEO stands for Search Engine Optimization; it is the repetition of enhancing content to be discovered through a search engine’s organic search results.
To know the correct sense of SEO, let’s break that explanation down & look at these points:
The excellence of traffic: You can appeal to all the visitors in the world, but if they are approaching your website since Google says them you are a source for Apple computers once you are a farmer marketing apple, that is not excellent traffic. In its place, you want to appeal to visitors who are sincerely involved in the products that you offer.
The extent of traffic: When you consume the correct persons, who are connecting over from those search engine results pages (SERPs), extra traffic is better.
Organic results: Ads make up an important part of several SERPs. Organic traffic is somewhat traffic that you do not consume to pay for.
How SEO Works
You may reflect of a search engine as a website you visit kind of query hooked on a box & Google, Yahoo!, Bing, or whatever search engine you are consuming magically answers with an extended list of links to webpages that might response all your inquiry.
That’s right. But have you eternally stopped to reflect what is behind those magical lists of links?
Here is how it works: Google or somewhat search engine you remain consuming has a crawler that drives out & collects data about all the content that they can find on the Internet. The crawlers take all those 1s & 0s back to the search engine to build a catalog. That catalog is formerly fed over a procedure that attempts to contest all the information with your inquiry.
Building an SEO-friendly site
When you are prepared to start walking that SEO walks, it is time to apply those SEO methods to a website, whether it is brand new or an old one you are refining.
These pages will support you get started with all from choosing an SEO-friendly field name to the greatest performs for interior links.
Content & connected markup
A website isn’t a site until you consume good content. But SEO for content consumes sufficient detailed variables that we have assumed it its sector. Start now that if you are enquiring about keyword research, how to write SEO-friendly duplicate, & the kind of markup that benefits search engines recognize just what your content is actually about.
What's the difference between branding & marketing?
Branding and marketing seem to be similar but have minute differences and connected to each other. Here are some difference between branding and marketing:
Marketing is the method of promotion of your business & branding helps you to shape your brand & tell your audiences about you, what makes you unique.
As both branding and marketing are important for your business, you must have a well planned strategy for both.
- Marketing is a method to gets your customer’s attention, branding is a method that keeps your customer’s attention.
- Branding helps to get recognition and loyalty, marketing helps you getting sales.
- Branding must come first as it is the core of marketing strategy, marketing comes next
- Marketing is the strategy that helps customers come & go, branding makes your customers loyal and keep them forever
You are just a business in the sea of competition regardless of what kind of business you are in. That’s why marketing is crucial for you if you want to drive waves in the sea of competition and grab your audience’s attention.
After getting your customer’s attention, you must do something that helps to keep your customer’s, that’s why branding is important.
People always want to do business with brands they can get overdue & brands they trust in—so while marketing will support break over the confusion & get our brand in front of the relevant audiences if we want to retain it there, you have to create a brand that connects your audiences with your business.
At the core, greatest marketing approaches like advertising, SEO, content marketing, etc. are destined to initiative results &, more frequently than not, the results those approaches are trying to get have to do with sales.
Which is best! If you want your business to succeed of course you want more sales.
But branding is dissimilar & a long-term method. Branding remains the greatest explanation if you are observing to drive sales. But it may be the best solution if you are observing to build brand appreciation, drive confident the brand sentiment, & results in client constancy & which, accidentally, will have a main effect on your capability to drive sales in the extensive track.
Got a project?
Whether it’s a branding project, a digital marketing scope or a web development requirement, feel free to get in touch with us. As a leading branding agency, We would love to work with you and solve your challenges.