Branding | Fresh Mind Ideas | Branding and Digital Marketing Agency India

Smart Branding to grow your Business.

We are an award-winning Branding Agency based in India.

Leading the evolution of Brand Development

Fresh Mind Ideas is a unique brand consultancy. We are the collaboration of branding experts from disciplines such as brand naming, strategy, advertising & digital marketing. 

Our branding benchmarks

Strategic Branding

We articulate a new brand strategy based on factual insights and shrewd intuitive understanding, comprising brand messaging, and tone-of-voice, as well as pertinent visual stimuli to indicate the proposed brand essence.
The journey to building a successful brand starts with a thoughtful and well-planned strategy. One that balances all the objective perspectives and strong business planning to illuminate a clear path for your brand.
We are a research-driven and creative brand strategy agency that believes in digging out the brand’s true potential.

Visual Identity Design

Visual branding includes Logo development, brand standards, clinical trial design, package design, corporate identity development, identity, and stationery systems.
“The design work is creative, unique, and impactful and significantly improved the company’s collateral. The logo was extremely received, soliciting compliments, and helping the brand to stand out in a competitive space. The team was transparent, hardworking, and accommodating throughout.”
We work hard to develop a unique visual brand identity that resonates with your target audience and achieves your positioning goals.


  • Audience Research

  • Competitive Analysis

  • Business Objectives

  • Brand Perception

Stationary Design

From the simple brochures to jaw-dropping stationery design services, we are here to make your brand famous. There is a lot of opportunity for a professional stationery design agency that can fulfill the demand of the client by highlighting the points which deliver the brand value.
Your business stationery designs need to be just as professional as you and your brand. You need a stationery design service that can make the custom stationery designs and make your brand heard in the digital crowded world.   

Creative Design

We deliver visionary ideas at your table to help you express all your brand in a memorable and unique way. Our work builds brand should be loyalty and it can drive the revenue, either you need a packaging design for your local company or a marketing campaign for a huge brand.
The creative design includes all the designs that are unique, effective, and memorable. The creative design usually involves going out of your way to make it unique, whether that will be creating a handmade custom font rather than using a generic one.

Brand Consulting

Branding consultants provide analysis, solutions, and general marketing expertise to help the companies successfully to sell their products. Typically work for the management consulting firms or advertising agencies and interact with the client company’s brand managers or marketing executives.
Our work is the reflection of our thinking and the approach to branding. We strive to produce all the work that is highly relevant and works well for our clients. Branding has to meet the stated business objectives.
Our brand strategy consultants have deep expertise across the full range of branding services, from strategic positioning, brand architecture, and equity extension, through naming, identity development, brand management, and execution.  

You are in really good company

We are a full-service branding & digital marketing agency with a focus on creating, nurturing & growing brands.

Let’s Build Awesomeness!

Frequently Asked Questions

Branding and marketing seem to be similar but have minute differences and connected to each other. Here are some difference between branding and marketing:

Marketing is the method of promotion of your business & branding helps you to shape your brand & tell your audiences about you, what makes you unique.

As both branding and marketing are important for your business, you must have a well planned strategy for both.

  • Marketing is a method to gets your customer’s attention, branding is a method that keeps your customer’s attention.
  • Branding helps to get recognition and loyalty, marketing helps you getting sales.
  • Branding must come first as it is the core of marketing strategy, marketing comes next
  • Marketing is the strategy that helps customers come & go, branding makes your customers loyal and keep them forever

You are just a business in the sea of competition regardless of what kind of business you are in. That’s why marketing is crucial for you if you want to drive waves in the sea of competition and grab your audience’s attention.

After getting your customer’s attention, you must do something that helps to keep your customer’s, that’s why branding is important.

People always want to do business with brands they can get overdue & brands they trust in—so while marketing will support break over the confusion & get our brand in front of the relevant audiences if we want to retain it there, you have to create a brand that connects your audiences with your business.

At the core, greatest marketing approaches like advertising, SEO, content marketing, etc. are destined to initiative results &, more frequently than not, the results those approaches are trying to get have to do with sales.

Which is best! If you want your business to succeed of course you want more sales.

But branding is dissimilar & a long-term method. Branding remains the greatest explanation if you are observing to drive sales. But it may be the best solution if you are observing to build brand appreciation, drive confident the brand sentiment, & results in client constancy & which, accidentally, will have a main effect on your capability to drive sales in the extensive track.

Several persons reflect that story of the brand is the history of the brand or somewhat that you have workshopped at a marketing conference. They are not completely incorrect; this can be an important portion of your brand story.

A brand story is a consistent story that includes the evidence & emotions that are fashioned by your brand.

Unlike traditional marketing, which is about viewing & speaking about your brand, a story should stimulate an expressive response. Things that can impact your brand contain your product, value, history, excellence, advertising, in-store involvement, determination, standards, place, & more critically what other persons talk about you.

This story occurs whether you like it or not. Just think about a couple of minor mom & pop stores in a minor city. Neither store markets beyond a circular or an infrequently modernized Social media page. But the public will select to shop at one of the further since of the story which is involved in each one. Businesses flourish since they distinguish themselves.

You are not the individual author for your brand

Even though brand storytelling has remained everywhere an elongated time, its brand-new fame is, I trust, straight connected to the growth of social media & the actual people chats about brands, & involvements with brands, that social media makes possible. Marketing blogs, for instance, are tormented with samples of how brands tripped seriously on Twitter or Facebook. Besides this converts part of a brand’s story.

Your voice & Your work

Although you cannot switch all about your brand story, formerly you can prime it. Insert your convincing, appealing story into the combination. Make it accurate, & reliable to your standards. By doing so by adding your voice to simplify your task: what drives your business or brand you will build a sensitive appointment. Also, by defining your brand story, you can arrange your brand through the story.

Apple organizes this very well. Have a look at the designs of their computer. Think about the Genius Bar Experience. Reflect in what way they make main product statements. All are associated behind their brand story of modernizers making attractive products that may challenge the position. They are effectively leading the chat around Apple.

You can get more benefits to expressive your brand story. You must need a good story if you want to be a premium brand. Your story makes the billions of choices that you make about value & extra stick in the concentration of the discerning customer.

Are you an ethical choice? Then use story to appeal to like-minded persons. This is the story that builds a startup inspiring and a hundred years old business relevant.

A brand is a term used to recognize a company & its products or services. Having a marketable brand implies it’s sufficiently well-known which helps you to attract more new customers for the company, even if you open a retail store in a new area to expand your business. A brand is an impression that isn’t just useful to big businesses.

1. Create a name that your clients can remember & it must be related to the products or services you offer. The term brand can be a unique word or mix of several. They can be straightforward, creative, or even imaginative. Make sure whatever you choose is somewhat you are certain will work over the long term since once the customer develops familiar with the name, it’s hard & possibly expensive to change it.

2. Choose a term that’s generally sufficient to permit your company to grow & offer extra products or services. A small food producer might start producing only salsa but later when they become successful, they may choose to produce related southwestern food products. If the holder has the term “salsa” in the brand name, it could serve to limit the business’s possibility in the attentions of customers.

3. Spending enough money in making an impressive, unforgettable logo design won’t support you build your brand. You have to satisfy your customers with your product or services. It takes time to build a brand with a high reputation producing high-quality products or services. Convince all your employees to maintain 100% satisfaction with the customer from day one if you want to make a successful brand.

4. Do one thing well so your brand name will be related to that excellence. A gourmet meat store may highlight that they offer prime meat & that other nearby stores don’t. It can then put the term “prime” on every product so it grants to the market. Eventually, every time when clients want to buy prime meat for their special occasions, they remember your store.

5. Use a mix of media to build client awareness for your brand. Put your brand name everywhere on signage at your location, on product packing tags, on vehicles, you or your teams drive, on coupons, you offer in mailings to clients, & on brochures, you distribute to local. Each time when a customer sees your brand, they are more likely to remember your brand next time when he needs what you offer. You don’t want a classy TV marketing campaign, for instance, to build a brand name.

1. It sets us separately from the competition

Competition is fiercer than ever cheers to globalization. Technology allows customers to simply relate all of their choices. Brands must strive with more other industries; they have to participate with an exponentially growing quantity of noise just to get the customer’s consideration.

2. Convert our product from being a service into something which has a lifetime of it’s own

Again, the propagation of products and services is amazing. Several factually positive businesses find their products have developed commodities.

3. Exploit our brand’s importance in the heart and mind of our customer

Gaining the consideration of current customers is not at all easy achievement. We can’t “buy” the customer’s consideration anymore; we have to receive it. To get it, our brand has to be more attractive. Clients don’t fall in love with names; they fall in love with the complete brand experience.

4. Build loyalty

When we make a sensitive joining with clients, they are extra possible to stick with us. Just reflect on how much cooler it is to about ‘no’ with a rapid phone call or message than it is to say no to a person face-to-face. When we create a brand, we create a humanistic connection that makes it harder to leave. It’s a lot cooler (and less classy) to keep a present client than it is to gain one. When branding creates an emotional connection with our clients who become attached, we get more bang for our buck. All of our marketing efforts become more powerful when they are coming from a strong brand that has a foothold in the hearts and minds of customers.

5. Make trust

Because persons buy from companies they know, like, and faith.

6. Enlarge market portion

An instance of how controlling branding can be: Learn about how a fitness brand gained international market share and grew yearly sales to over $200 million thanks to a solid brand strategy.

One of the most significant features that businesses & dealers consider while determining their brand is the color. Certainly, color is such an influential tool in scheming a business’s brand name & logo. It can disturb a brand in both positive & negative ways rendering to how you use it.

Colors have the authority to impact the client’s feelings & observations towards a product or brand. Data displays that 73% of purchase selections are made in-store, & color & esthetics play the main part. Colors also show a significant part when it comes to web design, as websites are where a lot of people have their first encounter with a brand, & therefore form their first impression.

The insight of colors can also change according to gender, age, character, salary, & several other features. So how do companies pick a brand color to provide to their target market section? For the greatest part, companies decide on their colors, moreover through their web design agencies or not, created on what they want their brand to be supposed as.

Colors have worldwide perceived meanings, here is a speedy path:

BLUE: Blue is realized to be a very confident color. It may raise hope, safety, & accountability. It is also connected with formation & calmness. Blue inspires trust & safety that’s why many organizations count on this color.

RED: Red is an influential color. It is also very active, destructive, & challenging. Red can be used to integrate appetite & energy into your product.

GREEN: This color characterizes wellbeing & countryside. It has a comforting feeling particularly for brighter shades of green.

YELLOW: Yellow is the color of enthusiasm & confidence. It can also be inspiring & attractive that’s why some tag bills are in this color since it helps get the attention of clients.

PURPLE: This color offers cleverness, wistfulness, individuality, & royalty making it perfect for some of those marketing exclusive jewels.

PINK: Dark shades of pink are very active & inspires excitement while brighter shades show a dreamy feel.

ORANGE: This color can be active for families because of its joyful, responsive, & fun feel.

BROWN: This shade elicits straightforwardness & stability. It also aspects very down to earth.

BLACK: Black encourages a thoughtful or atypical movement. There is also cleverness & individuality in this color which works well with exclusive products.

WHITE: This color looks very simple but when used, it shows purity, cleanliness & is very appealing to the human eye.

Good branding is at the heart of all companies. We should look around to see all the suggestions. Corporations alike to Dyson, Virgin, & even Coca Cola did not just make an impression since they consume great products. These companies are active since they know how to extant themselves to the correct viewers at the exact periods.

Though scheming a startup branding approach might just appear like extra hard work on the external, there are a lot of rewards to sensibly building a brand.

Our brand is the “uniqueness” of our business: By giving us a voice, a behavior, & a separate image, it helps to distinguish us from all the other startups stressed to earn kindness in a soaked marketplace.

Our brand gives us the path: Capitalizing time & energy into startup branding will support us to make significant choices about our business future. For example, once we recognize our brand, we’ll recognize what we want to do to make the maximum of marketing, & how we would present new products to the world.

Our brand makes us extraordinary: There is more to being an extraordinary startup than a single marketing point. Branding startups cohesively means giving them the constancy that they want to build attraction & understanding with a viewer.

It offers attention: Not only organizes a solid brand help client to observe our business in the correct view but also it helps workers to recognize what we are trying to do too. This makes it cooler to confirm the whole world is occupied on the same page.

Branding is more than tossing an insufficient outline organized to make a logo or selecting a name out of a pile of Post-it Notes. How do we go around branding a new company from scratch? For maximum organizations, a meeting with a branding agency for startups will be on the cards, yet, before we get there, try dedicating a little time to examining, & sympathetic our new business.

Even though there are periods & struggles involved in scheming the perfect branding approaches for startups, the outcomes are well worth the venture. At the end of the day, it’s our brand which will help us to evolve from being “just another startup project”, into a powerful business, part, or household name.

An effective brand is constantly well-defined & applicable to the marketplace. You may mistakenly assume that if you have a tagline, logo, & business card, your branding is complete. The method of branding is complete only when you have carefully well-defined & measured these key elements.

Here are 5 key elements that go into a positive branding campaign

Brand position: The portion which defines what your organization does, whom it caters to, what your exclusive ideals are, what differentiates you from other businesses, and what the customer can gain by using your product or service is mutually recognized as the brand position. When you have concluded your brand’s place, the next stage is to make it known to the world outside in different varieties of 25, 50, and 100 words.

Brand promise: The only most significant thing that the organization promises to deliver every single time is a brand promise. To derive up with your brand capacity, you want to consider what workers, clients, & associates expect from you in every business.

Brand personality: Brand traits are what will illustrate what the brand should be recognized within & outside the organization. You need to think about the specific personality traits you want your workers, prospects, associates, & customers to use when they define your organization. You want to have at least four to seven traits that stand for your brand & describe what to expect from it.

Brand story: Alongside the organization’s history, how it enhances credibility, shapes the face of and lends value to the brand is called the brand story. It also regularly contains a summary of your services and products.

Brand relations: Exact physical artifacts that make up the brand are known as brand relations. This contains your symbol, title, colors, fonts, image tagline, and so on. Your brand promise & your brand traits must be reflected through your brand relation. Your brand relation should also support your brand positioning announcement.

A brand book or brand guidelines is an authorized business file that clarifies the brand’s uniqueness & offerings brand values. Some brand books are absorbed completely on the design feature, though others contain a business impression & communication guideline as well.

The greatest significant thing is to evaluate the requirement for such a manual in your business & choose what features should be comprised.

Brand guidelines are an instrument intended to stretch your brand constancy & more flexibility. Yes, they are frequently used by creators to make sure they are consuming the correct fonts, color palette, & varieties of your logo. But actual guidelines must be considerably more than that—the maximum noticeable organizations use brand uniqueness guidelines as a source that everybody in the business can use to recognize how to characterize their brand.

Since your sales, marketing, & client facility crews, who use your elevator pitch each day, to the business manager who’s at an interacting occasion & gets requested what their company fixes, everybody must consume a superficial understanding of what honestly makes your organization exclusive.

How to generate a brand book

  • Plan your content. Make the guidelines that must be part of the manual.
  • Create & design the plan of the sheets. Design a visually attractive file. Our editor is an excessive tool to benefit your design.
  • Spread your file. Save your project as a PDF.
  • Upload & distribute. Upload your PDF on our platform for a specialized look at your brand book.

Visual guidelines

  • Logo: color, placement, variations, size & proportions, instances of logo misuse
  • Brandmark: color, when & where to use it
  • Tagline: where it must be displayed
  • Colors: key brand colors as well as the secondary colors
  • Typography: company fonts for headlines & body texts, etc.
  • Photography: photography style & image guidelines
  • Other graphics: icons, patterns, textures

Communication guidelines

  • Language: what languages ensures your brand communicate?
  • Grammar & formatting: abbreviations, statistics, capitalization, acronyms, times & titles
  • Readability: intricate sentences or short, simple ones
  • Style: Technical/ non-technical; formal/casual/slang
  • Tone of voice: (logical / emotional; intimate / distant; serious / humorous, etc.)
  • Email: email structure, email signature
  • Editorial style guide: guidelines, organizing, & structure for blog posts
  • Social Media: purpose, posting times, post types, for each social channel

Brand consultants afford analysis, resolutions, & universal marketing knowledge for businesses to retail their products. They prepare this by analyzing the brand & understand how it achieves against opponents. Similarly recognized as brand strategists, they can convert minor businesses hooked on a powerhouse over market analysis, content marketing, website audit, keyword research, & video facilities.

Brand strategists conduct market analysis to analyze opposition, market intent, & online occurrence. Through them, businesses can get to recognize their key opponents & recognize an approach to outrank them. The inexpensive analysis allows businesses to recognize what keywords their complements are using; how they structure their websites to optimize search; & the categories of people ensuing them in social media. Brand consultants similarly aspect deep into client personas to recognize their pain facts & the sorts of explanations that they want.

Brand strategists also do website reviews to analyze features producing poor Google rankings. The aspect under the hood to distinguish what can be upgraded on their website to help businesses & attain their goals. Website review looks at website page optimization, executing SEO greatest performs like appropriate cataloging, metadata optimization, & image cataloging. Brand strategists similarly aspect at website obedience such as sitemap, terms of service, & privacy & linking constructions.

Other than the abilities of brand consultants, generating a hard business branding strategy is unique to their core skills. Brand strategists can research markets & oppositions, amount, packages, & destructive product circulation methods. By seeing each product component, they can spot a company’s product or service to be extra attractive to customers, and surpassing the opponents.

Branding is one of the most serious features of a business approach & offers a supportable inexpensive benefit. Branding permits a business to discriminate its products & services from those of its opponents’. The digital economy has made it calmer for minor businesses to increase entree to branding specialists & influence branding in an expressive way.

To recognize brand strategy, one should first recognize about branding.

In simple terms, branding is the method of computing the value & reality of an organization, product, or service. It is a pure set of appearances, advantages, & qualities that describe a specific brand. Several people are often confused about both branding & marketing.

Branding is what drives marketing since branding is strategic & marketing is tactical.

In contrast, brand strategy describes instructions & plans on how, what, where, when, & to whom you interconnect your brand messages. A well-described & implemented brand strategy leads to a constant brand message, a strong expressive construction through clients, & higher brand equity.

Why You Need A Brand Strategy

We live in a world that is determined by observation & brands signify clients’ views of a business’s reliability, products, repute, & client understanding. A brand strategy is important since it delivers clearness about the inexpensive landscape, market position, & client prospects. This evidence is critical to grow actual marketing strategies & to fine-tune marketing communications to exploit all your attractiveness & to build strong brands. Branding suggestively improves the brand’s market presentation & productivity by refining your name appreciation, building reliability & confidence, increasing marketing effectiveness, & inspiring teams.

There are 3 stages for the brand strategy method:

Plan: This is the intel stage. Before you start your brand-building strategies, do your research to make sure that you consume a solid handle on the market, your explicit niche, your opponents, & the origins of your marketing approach.

Build: When you consume an elementary plan in place, then dive into those brand-building stages. Generate your brand individuality, as well as your logo, color palette, & further visuals. Make your website, social channels, & other media over which you will implement your brand strategy plan.

Execute: Marketing is the fuel for all your brand appliances. Introduce your brand & fully exploit all the messaging strategies you planned & marketing pages you built. Don’t stop until … ever. Just don’t stop.

Brand guidelines are a key tool to support ensure brand constancy. Without strategies, brands can develop & distort over time to potentially damage our brand value & repute. Strategies help to:

Ensure brand constancy: Effective brands are constant & recognizable to the customer/viewers. Resources should be cohesive.

Set standards & guides: Set instructions that help to keep the designing simple. They are not there to limit originality, but to confirm everything seems as they should.

Benefits to reject misunderstanding: Frequently the use of brands can be ambiguous. Brand guidelines help to remove any inquiries to allow for rapidity & cohesive design.

Inspire: Sometimes an open brief can overcome & threaten, particularly to those new to the brand. Guidelines help to set an opening point which can be pushed consequently while ensuring the design fits.

From an exterior point of view (and interior, dependent on the size of our company) & in the fast-paced social & online environment, our brand can be the only communication a person has with our company. So, it needs to be right.

Brand guidelines can vary between the company & can be anything from a few to hundreds of pages long. It all depends on how consistent we want our brand to appear. Most brand guidelines will always include:

The company logo: This will establish the dissimilar layout & color differences (if any) & how it must be used. More detailed strategies will outline size & spacing necessities & as well as what not to do. This ensures our logo will always remain constant & confidently never seem distorted or in the incorrect color.

The color palette: This is mainly significant to confirm a constant color palette for our brand is used on all resources. Often color shades can vary over time, but the strategies ensure the correct color values are used at all times. This will frequently show the CMYK values (for print), the RGB values (for digital), & the HTML Hex Reference (for web).

The Typography: Typography will plan the dissimilar fonts used in association with our brand, as well as, unlike weights & styling.

You should approach your viewers or customers. You can approach viewers in different ways, so you will have to choose which approach makes the most sense for your firm:

  • By industry served (what trades are your customers in?)
  • By facility provided (who is purchasing your facilities?)
  • By role (what people at your customers’ businesses are complicated in purchasing your facilities)

Don’t forget non-client viewers, too, if they are important to your business success. These might contain partners, influencers, referral sources, and prospective employees.

Research Your Audiences

Identifying your target audiences is important. Why? Because your next step is to research them to attain an objective view of their needs, challenges, and motivations. Here are some specific issues you’ll want to cover:

  • Their priorities
  • How they perceive your firm
  • Whom they consider your competitors
  • How strong they consider your reputation
  • How visible they believe that you are in the marketplace
  • What they see as your firm’s strengths
  • What weaknesses or vulnerabilities they see in your firm
  • If they are a client, why they selected you

Many of these questions could be sensitive, so we highly recommend you engage an impartial third party to carry out the interviews. You will get far more honest and useful information than if you carry out the research yourself.

Comparing the input, you receive from clients and prospects against internal perceptions often exposes wide gaps — gaps you will need to close to build stronger bridges to your audiences.

Our brand is the basis of a promise to all our clients. If we are promoting ourselves as the producer of the longest-lasting light bulb, our brand has to aware up to that.

In developing a strategic marketing plan, our brand helps as a guide to understanding all the purpose of our main business objectives and also allows us to align the plan with those objectives. Branding doesn’t just count during the time before all the consumptions. Brand involvement has to create client faithfulness.

Branding not only generates faithful clients but also generates faithful workers. A brand gives persons something to trust in & something to position behind. It helps workers identify the purpose of the association they work for. They feel like they are a part of something significant and not just a cog in a wheel.

A strong brand can produce transfers or viral traffic since the public loves to tell others about the brands which they love.

People eat, listen, & wear brands, & they are regularly telling others about the ones they like. 84% of customers have said that they always or sometimes take action based on personal recommendations.

A strong, consistent brand will also allow the client to know closely what to expect each time they encounter our business. A specialized appearance will build creditability & faith, which bodes well as people are more likely to purchase from a business that looks legitimate.

Our brand represents our promise to the client

Visual branding is the visual element that gives you a brand exclusive identity in a crowded marketplace.

Visual branding contains design essentials such as colors, materials, shapes, fonts (typography), & functionality. Visual identity is not similar to branding.

Branding contains the whole set of elements that a business usage such as brand awareness, user profiles, videos, social media posts, logo, content strategy.

Visual branding is what visually connects a business’s standards & nature. The goal of a visual identity is to make an expressive joining between the brand &customer through the colors, shapes, & fonts that are used in the business’s logo design, website, & business cards.

Effective visual branding creates an unforgettable experience for all the customers, & makes them trust the company, encourages referrals & repeating business if the involvement was great. Visual branding is one of the greatest tools you have to connect with all your clients.

An actual visual identity will interest your ideal customers, explain what your business is about, show the value of your business, & use the right brand voice. But it’s more significant to generate a brand approach before creating your visual identity. If you try to create a visual identity without considering how it fits in with your overarching brand strategy, you risk wasting time & money by creating an ineffective & unremarkable visual identity that doesn’t resonate with your target. A poorly-created or unrelated visual identity could backfire & hurt your business.

Your visual branding wants to be:

  • Striking – make people need to interact & absorb more.
  • Constant – makes people trust you & see what you stand for.
  • Unique – make people pick you over the struggle.
  • Unforgettable – makes people recollect your visuals to come back.

Your business is organized to take off now you just want to find the perfect logo to signify your brand. Your logo will generate positive associations among your business & target audience. The query is, what kind of logo will get the work complete?

Though a billion choices can go into finding the correct logo for your business. We have accumulated a list of the main kinds of logos to help make the logo-selection procedure effortless – & entertaining!

There are three key logo categories: Images, words, & combinations. Below, you will read about some categories of logos.

Abstract Logo Marks

An abstract mark is a sign that carries a large knowledge in a stimulating shape.

Abstract marks are extremely theoretical. They might signify knowledge or worth rather than straight communication.

An abstract mark uses an individual visual form to carry a knowledge or an attribute.

These marks, by their nature, can offer strategic ambiguity, & work efficiently for big companies with numerous & unrelated divisions.

Abstract marks are specifically operative for service-based & technology companies; though, they are very problematic to design well.


Parallel to a letter mark, a wordmark or logotype is a font-based logo that emphases on a business’s term alone. Think Visa & Coca-Cola. Wordmark logos work well once a business has a succinct & distinct name. Google’s logo is a great instance of this. The name itself is catchy & memorable so, when combined with strong typography, the logo helps create strong brand recognition.

Pictorial marks

A pictorial mark (occasionally called brand mark or logo symbol) is an icon—or graphics-based logo. It is perhaps the image that originates to mind once you think about “logo”: the iconic Apple logo & the Twitter bird. Each of these companies’ logos is so symbolic, & each brand so recognized, that the mark alone is instantly identifiable. A true brand mark is only an image. Since of this, it can be a delicate logotype for all the new companies or those without strong brand appreciation.

Emblem Logo

Even the term has that inspiring, traditional feel. Emblems consume erected the test of time, from family peaks to the majestic stamps of powerful monarchs. These logos contain the typeface which sits within a border – frequently a seal or a crest. Think of universities & government organizations.


Letterforms are the simple companions of designs they are just one-letter logos. Of course, these logos must be brave & attractive (read: designed well), meanwhile it is difficult for a letter alone to convey clear communication. Think Favicons (“shortcut” or website icons).

A good logo is like the front door of any business. It’s the initial impression. It’s a greeting. It’s energy.

Successful logos are directly familiar, replicate a brand’s communication, & stand out from the crowd. They build trust & look eternal & specialized. Real logos also work at any extent & anyplace. Here are some top iconic logos below to achieve to do all this and more.

The Apple

With an impression to stick to a modest apple logo design, the logomark used was an apple with a bite. This originated instead of preceding tactics for using the design of Isaac Newton. Their well-known logos signify the spread of information by obtaining it from the use of all processors. Also, the idea of explanation of humanity is noticeable from the story of Adam & Eve.


Target is another brand that is recognizable without a single letter of the text. Once you see it, you immediately think of the one or two items you will need and the shopping cart full of items you’ll walk out with.


Google’s well-known logos are unique. It uses color repetitions and holds all main colors. The “L” letter representing ‘leader’ is dissimilar & exclusive out of the elementary colors. Google is an individual brand that has an ever-changing logo. This quality makes it unique & the brand value is well-depicted in the altering logos from their unique logo.


The FedEx logo is one of the most well-known company logos. The logo portrays a visual impression. It offers an arrow between E & X – a typical instance of unseen meanings. The arrow indicates immediate service with correctness. The “Ex” in the sign shows that it’s performing in dissimilar sectors.


Here’s a popular logo that wants no introduction. The symbol in this iconic logo design is familiar worldwide, even without the company’s name devoted to it anymore. Commonly recognized as the ‘swoosh,’ this logo has an abundant deeper meaning (it’s not a checkmark, as usually predicted by many). Nike is a Greek goddess which personifies success. Once logo designer, Carolyn Davidson, created this design in 1971, she thought to represent the goddess’ wing as an indication of movement & speed.