User Experience Design | Fresh Mind Ideas | Branding and Digital Marketing Agency India

Smart Branding to grow your Business.

We are an award-winning Branding Agency based in India.

Leading the evolution of User Experience Design

User experience analysis is the process of measuring the interaction between a user & a user interface, often a website, an application, or a design.
The analysis of the user often leads us to change the design or user interface. When we improve the user interface of a website, application, or an email in order to maximize user engagement, this is called user interface design or UI design.
Analyzing the user experience leads to design changes that can engage visitors to increase session duration, pages per session, page stay, and ultimately online lead generation and lead conversion.

During the user experience design process, our expert UX team covers some of the following:

  • Website Design

  • Website Development

  • UI design

  • Application Design

  • UX & UI Consulting

Website Design

Website design to a viewer appears to the visuals seen on a web page. But the fact is that a whole range of techniques and the skills is involved in creating web page design to give it to the desired look.
Web design is about deciding a lot of elements such as layout, graphics, colors, fonts, structure, content, text styles, interactive features, imagery, interface, standardized code, etc.
It involves a wide range of skills & disciplines. Professional website design is one that maintains an appropriate balance in different elements, ensures consistency & integrity of the design.

The Importance of Web Design

When visitors reach your website, it’s only the beginning. Determining how they will interact with you is just as important as making your site look beautiful. A functional website gives visitors a positive perception of your brand and impacts how your site will rank in terms of SEO (search engine optimization). Designing your website with user experience in mind has a noticeable impact on how you rank in search engines like Google.


Website Development

We offer advanced website development customized to suit your business needs. We recommend the latest technology solutions and frameworks and create a cutting edge web experience for you and your customers.

WordPress website

WordPress is the most popular open-source content management system, over 25% of the web runs on WordPress, from the brand-new bloggers to corporate giants. It’s easy-to-use and intuitive, but also powerful.
WordPress supports integration with hundreds of different ‘plugins’, from email marketing & customer management platforms. It’s highly customizable and flexible that anything you need can be achieved with WordPress.
We use WordPress because it enables us to reduce the time it takes to create a new website so that we can reduce the cost to our clients. WordPress is always at the forefront of technology which is highly supported, fast & secure.
Our website hosting server is custom built to run fast & stable WordPress websites. The special configuration means we can make the Google Page Speed improvements easily.

UI design

User Interface (UI) design focuses on the user’s visual experience. This determines how a user interacts with an interface – be it an app, a video game, or a website. It’s all about how the user navigates.
The job of a UI designer is to design all the screens through a user will move and to create the visual elements – and their interactive properties – that facilitate this movement.
User Interface design can help you steer website visitors to do what you want. UI / User Interface Design can be responsible for above-average conversion rates and CRO on websites and email.
Our UI design team specializes in creating eye-catching and functional interface designs for various digital solutions.  


Application Design

Web application design is one of the important stages when building a web application. It focuses on the look & feel of the web application. The design stage encompasses several different aspects, such as user interface design (UI), usability (UX), content production, and graphic design.
We would recommend filing a design application or the appearance of your product is important to your business or project. To be accepted or a registered design needs to be new and original. It is important that you keep your design confidential and do not commercialize your product before you file a design application.
Our application designer believes in design-driven development which helps us deliver applications that loved by the users. And with the help of passionate designers, we have managed to design applications that tempt users to keep using your applications.

UX & UI Consulting

User experience consultancy (UX) is the process of creating & enhancing the products in order to increase user satisfaction. It is done by improving the design, usability & functioning of the product. This requires all the multi-discipline approach because of the variety of tasks. Thus, the user experience consultancy is a highly sophisticated activity, hiring professional user experience consultants will bring the best results.

We chose the agencies according to many factors. Some of them include:  

  • Quality of final design

  • Quality of UX design

  • Advanced services offer

  • UX experience

  • Knowledge background


You are in really good company

Over the past 8 years, we’ve worked with organizations of all sizes and shapes- from Fortune 100 brands to global enterprises, startups to SMEs, and Governments to NGOs.

We are a full-service branding & digital marketing agency with a focus on creating, nurturing & growing brands.

Let’s Build Awesomeness!

Frequently Asked Questions

SSL (secure socket layer) certificates are small data files that enable the sites to become more secure by interchanging it from HTTP to HTTPS. This is a small data file hosted on a site’s original server.

SSL certificates make SSL/TLS encoding possible, & they contain the site’s public key & the site’s identity, along with related data.

Devices struggling to communicate with the origin server will refer this file to obtain the public key and confirm the server’s identity. The private key is kept secret and protected.

SSL, also known as TLS, is a protocol that encodes the internet traffic & verifies server identity. Any site with an HTTPS web address will use SSL/TLS.

SSL certificates include:

  • The domain name that the certificate was issued for
  • Which person, association, or device it was issued to
  • The authority that issued it
  • The certificate consultant’s digital signature
  • Associated subdomains
  • Issue date of the certificate
  • The expiry date of the certificate
  • The public key

The public and private keys used for SSL are essentially long strings of characters used for encoding and decoding data. Data encoded with the public key can only be decoded with the private key & vice versa.

A site needs an SSL certificate to keep user data secure, verify ownership of the site, prevent attackers from creating a fake version of the site, and also gain user trust.

Encoding: SSL/TLS encoding is possible because of the public-private key pairing that SSL certificates facilitate. Customers (such as web browsers) get the public key necessary to open a TLS connection from a server’s SSL certificate.

Verification: SSL certificates verify that a client is talking to the correct server that owns the domain. This helps prevent domain spoofing and other kinds of attacks.

HTTPS: Most crucially for all businesses, an SSL certificate is necessary for an HTTPS web address. HTTPS is the secure form of HTTP, & HTTPS sites are sites that have their traffic encoded by SSL/TLS.

In addition to securing user data in transit, HTTPS makes sites more trustworthy from a user’s perspective. Many users won’t notice the difference between an HTTP:// and an https:// web address, but maximum browsers have started tagging HTTP sites as “not safe” in more noticeable ways, struggling to provide an incentive for switching to HTTPS and increasing security.

UI and UX seem to be similar but are actually different things. UX design stands for User Experienced design and UI stands for User Interface Design.

Both UI and UX are associated with product design but have various different roles.

Simply if we talk about this, UI is about how things look like and UX how it works.

Some of the main difference between UI and UX are:

  • Different focus

The greatest significant variance among UI & UX designers are, they use prototyping in a different way.

Most UI designer thinks that a prototype must be a hi-fi model, while UX designer believes that fidelity is an afterthought, they believe in logic.

Simply it means, if you have a meeting with your customers, show them the design crafted by the UI designer and if you have a meeting with the programmers show them the prototype made by UX designer.

Because UI designer focuses on the front end while the UX designer works on the back end.

  • Colors they use

UI designers can design the prototype with all the colors but UX designers most of the time use only 3 colors (Gray, Black, & White) in prototype design.

Its differences can be usually seen in designing and using icons.

Let’s say you have to create a bottom navigation bar, the UI designers work hard to make it as realistic as possible and also works on buttons color before and after clicking. But UX designer’s work is to insert those buttons in the correct place and leave a note, gray after clicking.

  • Tools they use

As there are many differences between UX and UI designers, they use different tools.

For UI designers designing the images is the main importance. So the tools such as Flinto and Principle which are confined to sketch has a benefit.

UX designer favors wireframe to make it’s designing more efficient as it saves time also. They can also use prototyping tools like Mockplus.

Website management involves several dissimilar services that are united so we don’t have to fear about running our website. Website Management can be shattered down into 3 main types: Security, content management, & website support.

Website Security

Website security is one of the main significant mechanisms of all good website management services. All sites are below continuous attack by hackers & cybercriminals. The vast mainstream of these attacks is computerized & are considered to use our site as a stage to infect our guests’ computers or phish for info. Making sure our site is safe & that the construction on which it is built is up-to-date is a dynamic factor of any management service. It contains both inactive management like setting up good firewalls & belongings to block potential hackers, & active management which contains things like malware scans & updating our website architecture.

Content Management

This is another main constituent of website management service. A site must be a still object which never gets modernized or upgraded. The only most significant thing we can do is make our site effective & frequently add content. Adding content to a site is not as simple as pasting some text & clicking publish. Content management contains things like posting blog posts, adding photographs, setting website pages, etc.

For instance, if we run a restaurant, we need to keep our menu up to date & add any seasonal menus or specials to the site. Chances that we don’t need to be hurried to do these things & it is calmer to outsource this to an external business somewhere all we have to do is guide them an e-mail & they will do it for you.

A significant factor in good content management is enhancing the content for the web. Correctly arranging content for the web is an art & a science, & it needs an understanding of both HTML but SEO as well. This is also true for posting images, that should be improved both with tags but crushed in size so they keep our site fast.

Website Support

The rest of the actions are into general website support. This is going to include an extensive variety of things. For instance, if we need to twist the arrangement of the website or change the navigation menu it should be part of our website management service.

User experience (UX) refers to all interface which a user consumes a product or service. UX design reflects each & every component that shapes this involvement, how it makes all the user impression, & how relaxed it is for the user to achieve their wanted tasks. This might be everything since how a physical product feels in your hand, to how straightforward the register procedure is when purchasing anything online. The main goal line of UX design is to produce calm, effective, applicable, & all-round enjoyable experiences for the user.

UX designers syndicate market research, product growth, approach, & design to produce unified user experiences for products, services, & procedures. They build a connection to the client, serving the company to better appreciate & accomplish their requirements & prospects.

UX design is non impartial about the end-user; it similarly carries massive charge to the professional which is providing the product or service. Experience approach is all about developing a complete business approach, integrating both the client’s requirements & individuals of the company.

UX design is all about classifying a problematic & designing the resolution. This needs wide research & feedback from current or potential clients. Throughout the research point, UX designers will launch reviews, conduct meetings, & serviceability testing, generate user personas to recognize the end user’s requirements & aims. They collect both qualitative & quantitative data & use this to make respectable design choices.

UX designers trust on dissimilar apparatuses as they go around their effort. At the explore & stimulation point, they will use review & polling tools as well as video conversation software to conference users & collect as much data as possible. There are also detailed programs for wireframing, prototyping, & serviceability testing, with Balsamiq, InVision & UsabilityHub which is among the greatest popular in the business. In addition to design-specific programs, designers similarly use statement & project administration apparatuses to keep path of their effort at all periods.

User interface (UI) design is the procedure of making interfaces in software or any computerized campaigns with an effort on expressions or style. Designers goal to generate designs that users will find calm to use & enjoyable. UI design classically refers to the Graphical User Interfaces but similarly contains others, such as voice-controlled ones.

UI design is the access points where users interrelate with the designs. Graphical user interfaces (GUIs) are design controller panels & aspects; voice-controlled interfaces include an oral-auditory interface, although gesture-based interfaces witness users appealing with the 3D design spaces through bodily motions. UI design is a skill that includes building a significant portion of the user experience; users are swift to judge the designs on serviceability & amiability. Designers effort on building interfaces users will find extremely serviceable & effective. Therefore, a detailed sympathetic of the context’s users will find themselves in when the creation of those decisions is critical. You must generate the impression that users aren’t interrelating with a device so much as they are trying to accomplish goals straight & as naturally as possible. This line with the imperceptible nature of software, instead of placing icons on the screen, you must aim to make the interface more efficiently imperceptible, offering users portals through that they can interrelate straight with the certainty of their tasks. Focus on satisfying this “magic” by allowing the users to find their way about the interface instinctively & the fewer they must use controls, the extra they will submerge themselves. This dynamic applies to an additional dimension of the UI design: Your design must have as various pleasurable structures as are appropriate.