AiDrone is a drone development start-up that delivers drones, specially to organizations that monitor remote areas; for instance, coastal security surveillance or disaster manager. A promising area of business, the company needed a unique logo as well as branding services. We applied the theory of negative space in the process of creating a logo. Taking inspiration from things that symbolize flight and upward movement, such as kites, fighter jets and even arrows that signify positivity, we designed a timeless logo and brand identity that truly stands out, and will need no alterations for many decades.