Social media, media to become social with attentive customers. In this era of networking, to get link with customers and stakeholders, social media have a great impact. Most enterprises upload photos and stuffs through Facebook, twitter and through other Social Medias. Customer related enterprise crisis is one of the major crises faced by many organizations which can now be solved with the assistance of Social Medias.
Benefits of social media to make your brand in a more favorable position:
- Quick relay of information.
- Brand awareness.
- Increased website traffic.
- Profit earning.
If you have a plan to include social media in your website you should think about the objective of including social media, whether only to connect with customers or to do online marketing. Take care in choosing of social media, as it must fulfill your objective. Whatever the choice of social media may be, how it can reach the targeted audience is the relevant thing.
Recently, Facebook is one of the most popular social media. About 90% of users have face book accounts. So including Facebook in your website to connect with people is a better option. Other similar popular social medias are Twitter, LinkedIn, YouTube, Flicker etc. These four and Facebook is considered as “Big 5”. Once you have a connection with customers/followers it’s very easy to convert the interested customers/followers to buying customers. Hence, if facility of shopping cart is there in your website, with the help of these Medias you can earn more profit.
Beginning of formal link with customers is easy. But most of the organizations forget in keeping these contacts, which may sometimes adversely affect your organization. Maintaining day to day connections with customers helps customers to think that you and your company are more trusted one.
