Having an offline business means you are already familiar with marketing. Creating a strategy for driving traffic to your store will be an entirely different process.
Having an online store gives you access to more prospective customers than ever before and you can take complete control over each customer’s shopping experience. But this isn’t an “if you build it, they will come” situation.
As a result, we’ll cover some tactics that will help you get your new shop in front of as many potential customers as possible. You’ll learn not only how to drive traffic to your website, but how to integrate marketing between your online store and offline business. You will be able to make the most of all your channels. E-commerce digital marketing company Bangalore uses e-commerce web development for business and makes a good profit. Let’s see how to promote your e-commerce website.
Driving traffic to your e-commerce website
Consider these three main audiences when marketing your e-commerce site:
- A customer base that has previously shopped with you or at least knows about your business
- The type of customers you serve are those who are looking for your kind of product
- Your potential customers if they knew about the product that you offer
It’s true that this is a simplistic way of thinking about it. However, it can help you consider what your different marketing activities are and how to allocate your time and budget.
For your first audience, those who already know about you, you should be in direct contact with them through email communications, social media, or content marketing. If you use their tools directly, you can communicate with them “free” of charge (not counting any budgets you may spend on tools).
If you want to reach your second audience, you’ll need to provide them with ways to discover your products. Search engine optimization (SEO), PPC, content creation (like blogging), and search engine marketing are some of the activities that are essential for these outcomes.
To reach your third audience, you’ll need to be aware of your brand. What are you going to offer them that they don’t know? Does your target audience use one of your competitors’ solutions? Your marketing approach will be influenced by the answers. Your existing customer base can be contacted to promote your store once it’s up and running. The two other topics on the agenda are optimizing your website for easy finding and spending your advertising budget wisely in order to reach the right people.
Marketing Strategies to Promote your e-commerce website
We will discuss some ways you can drive traffic to your online store, including marketing to existing customers and recruiting new ones.
1. Take advantage of (& continue to build) your email list
Having a strong email marketing strategy is essential even for brick-and-mortar stores. When you launch, you can send an email to all of those people notifying them that they can visit your online store. Collect email addresses from customers and prospective customers.
You should continue to collect email addresses on your site since email remains one of the most effective marketing tools in the e-commerce toolbox. A brand might ask for your email address in exchange for a promotion, such as 15% off your first order, or free shipping.
Additionally, you should ensure that you’re communicating regularly with your email list. You can encourage customers to visit your site by sending regular emails that contain promotions, new content, product launches, and other information that can be helpful.
2. Enhance your organic social presence
When it comes to your online business, you’ll want to maximize digital engagement. Make sure your social media platforms are filled with engaging videos and vibrant images as one of the easiest and most effective ways to attract more customers.
In addition to hosting giveaways and working with bloggers in your niche, using the right hashtags can also be a very effective way to leverage social media.
The time is now to work on social media strategies. You don’t need to be everywhere. Put your focus on the channels your target customer uses and ensure you’re present on them. Social media marketing agency Bangalore can be used for better results.
3. Use influencer marketing
Influencers have a large following online and can affect the purchasing behavior of that audience.
Your brand will gain more recognition when you partner with an influencer who can expose your product to a large number of potential customers. You should be sure that the audience of your targeted influencer is the same as your target audience and that their values are aligned with your brand. This will enable you to make the most of influencer marketing.
4. Take part in online events and discussions
With the popularity of online communication and events, chances of boosting brand awareness among target communities may increase. To promote your business, take part in webinars or virtual conferences.
Hire an expert
With e-commerce growing and competition amongst sellers increasing, making efforts to market your online store is more important than ever. It is important to keep in mind that the implementation of these strategies requires time. Several channels are involved, and all must be routinely monitored, so instant results will not be possible.
Do you need help with your website optimization? Our SEO consultant will audit your location and provide a list of actions needed to take your site to the next level. Is there any additional need for your website?
The good news is that you do not have to be an expert in SEO to ensure your website is top-ranked for search engine traffic. Simple tips to promote your e-commerce website are mentioned above. Is there any additional need for your website?
Let us know in the comment section below.
Our experience tells us what features, nuances, and technology will make your online store attractive to customers, convenient, practical, and high-performing. It’s not an easy task, even if you use WordPress, eCommerce plugins, or Shopify. If you hire an eCommerce website development company, you need to make sure you choose one that can build you the perfect website, both in terms of design and functionality. There are many digital marketing companies in Bangalore that are known for their expertise.
Do you need help with your branding/ marketing/ Web development? Get in touch.