In this article, I am going to share with you 8 simple steps to build a successful brand from a branding agency in Bangalore.
So keep reading till the end to know more.
From a survey, it is found that 59% of customers always prefer to buy products from brands familiar to them.
As a small businessman, you may feel trouble to compete against big brands.
That’s why you must have a solid brand building process that helps you stay apart from the competition and helps you become a successful brand.
So, before knowing about the steps to build a successful brand first, you need to know, what is a brand? & how to build a brand?
What is a Brand?
Simply a brand is a way in which a company, organization, or individual is perceived.
Jeff Bezos, the founder of Amazon says, “Your brand is what other people say about you when you are not in the room”.
Your brand is what that differentiates you from your competition. It is the overall reputation of your business
Here you have to understand that branding doesn’t happen overnight.
Branding takes time. It takes time to build trust amongst your audience.
Branding helps your business leads a steady increase in sales, more projects, referral through word of mouth, and advocacy for your product or services.
What is brand building?
The simple definition of brand building is to generate and spread awareness about your business using a well-planned marketing strategy and effective campaigns with the goal of creating a unique and long-lasting image in the mind of your audience.
A brand image can be done effectively by some various digital marketing strategies like
- User experience
- SEO and content marketing
- Social media marketing
- Email marketing
- Paid advertising
8 simple steps to build a successful brand from a branding agency in Bangalore
1. Discover the purpose of your brand.
Every successful brand has a purpose behind their success.
And if you want to build a successful brand, then you should have a purpose behind your brand.
Your purpose is what you wake up at every day and loving to do for other people through your product or services.
There are some questions to ask yourself to define a brand purpose:
- Why do you exist?
- What problem do you solve?
- What differentiate you from your competitors?
- Why should people care?
These are the few common questions to ask yourself to find a purpose for your brand.
You can also use these questions to find out the foundation of your branding, through a tagline, slogans, voice, messaging, stories, visuals, and more.
From a study, it is found that 50% of customers worldwide always prefer to buy any product or service based on the company’s brand values and impact.
2. Research Competitive Brands Within Your Industry
Yes, you should research about your competitive brands within your industry.
Always remember not to imitate exactly what the big brands are doing but keep an eye on what they do well and where they fail.
Our ultimate aim is to make our brand stand out from the other brands.
Study about your competitors and try to know how well they have gone about building a brand name.
It gives you an idea about building a successful brand.
So don’t skip this step because it is one of the crucial steps to make a successful brand.
3. Create a well-planned branding strategy.
A brand will become successful or not it depends upon its strategy and how well they execute it.
You must have to create a well-planned strategy because it provides you a clear purpose for why you are engaging customers and how you are doing so.
A well-planned branding strategy helps you communicate with your customers more clearly.
It helps distinguish you from your competition and makes you more recognizable to customers.
A strategy leads you to build a successful brand but if you do it in a wrong way it can create a negative impact in the mind of your audience.
Maybe it can be challenging for you to build a well-planned strategy for your brand that’s why you should hire a branding agency in Bangalore and let their experts do the rest for you.
4. Determine your brand’s target audience
No matter what kind of business you are in, if you are unable to find the relevant audience, you will face failures.
You have to understand that the foundation to build a successful brand is to determine the target audience.
You have to narrow down your target audience focus.
A brand creation relies on truly understanding the buyer persona.
Few things to consider while describing your ideal customer:
- Education level
You can also find these details to get more information like
- Pain points
- Brand affinities
Always make sure you are targeting the right person, who consume content, clicking your ads, and added into your email lists, etc.
5. Establish a Brand mission statement.
You must have a clear expression about what your company is most passionate about.
You must have a big why. The reason you get up every day.
The mission basically defines the purpose of existing.
And make sure that everything your tagline, logo, voice, message, and personality should reflect your mission.
Every time when people ask you what you do, you should answer them with your brand mission statement.
Always remember when branding your business, start small, and focus on your audience.
6. Form your unique brand voice
Yes, you need to create a unique brand voice dependent on your company’s mission, audience, and industry.
Your brand voice is all about how you communicate with your customers, and how they respond to you.
Your brand voice can be:
But remember you have to create a brand voice that makes sense and resonates with your target audience.
Using the brand voice in the right way increases the chance of connecting with consumers.
You have to understand that maintaining a consistent voice will help your brand image recognized.
7. Let your brand personality shine
Definitely, you are searching for unique ways to brand your business.
So for this, make your personality stand out in every aspect of your brand building process.
And never forget to be consistent.
Be consistent with this brand personality across all points of contact.
It can be simple as:
- A conversational voice in communication like using “I” and “U”.
- Sharing behind the scene content
- Telling stories about real experiences
- Describing your products or services in a quirky manner
8. Create a brand logo and tagline
When you planning about building a brand the first thing that probably comes to your mind is it’s visual.
This is the most important part of your brand building process.
Here you have to become creative to create an attractive tagline with an eye-catching logo.
You have to understand that this will become your identity.
So, you have to be creative and if you can hire a professional designer or branding agency and let their expertise do everything for your brand.
I have clearly explained the 8 simple steps to build a successful brand from a branding agency in Bangalore.
And I hope it will help you a lot while building your brand.
If you want to get help with branding or want to ask anything, feel free to talk with us.