People are playing a more active role in their healthcare and turning to the internet for information to help them make better health decisions for themselves. For hospitals and organizations in healthcare, this is a beacon indicating the shift in trends for digital marketing for hospitals.
The market dynamics of the healthcare industry are changing, and to adapt to these you may want to observe and understand what your competitors are doing, in addition to analyzing and deciding what you want to convey through your digital marketing efforts.
In this blog, we’ll explore the trends in digital marketing for healthcare and give you a lowdown on how Fresh Mind Ideas, a reliable hospital marketing agency can help you. Let’s get started!
Helpful: Why Digital Marketing Is Important For Doctors, Hospitals, and Clinics
What’s Trending in Digital Marketing for Hospitals
- Local SEO and Location Pages
One of the top trends in digital marketing for healthcare is local SEO. If your healthcare practice is a brick-and-mortar business, you need a strategy to improve your visibility in local search results. The community in and around your physical location is one of your most important targets and you need a plan to attract them and be seen more among them.
With local SEO strategies like local landing pages, optimized Google My Business listings, localized website content, and more, you can enhance your visibility and build brand awareness within your community while generating more leads.
However, if you have more than one physical presence and want to target audiences from various destinations to their respective locations, you’ll need a different approach.
Think location pages. A key element of local SEO, location pages are web pages that provide information about a business’s physical locations or services in a specific area, such as a hospital’s physical locations, including addresses, contact details, and specialties. These pages help answer local search queries and improve your hospital’s search engine rankings. Want to learn more about them? Contact our expert.
However, if you’re aiming for national rankings, choose the path of providing educational content that puts you in the leadership seat. Consistently share long-form content and keep up with maintaining domain authority to stay ahead of the competition. The more information-based your content is, the more users will come looking for you and link with your content.
- Be Patient-Centric with Marketing
As we mentioned, this is the age of active patient participation in their healthcare. Patient autonomy is paramount and modern digital marketing for hospitals calls for a more patient-centric effort. Instead of focusing on what you want to sell as your idea of healthcare, reach out to modern-day patients by addressing their needs and preferences.
Replace one-size-fits-all messaging with personalized communication that educates and builds trust. Empower patients to make informed choices and deliver content that aligns with their health goals.
Get feedback from them to improve services; make them feel heard. Reach out to the community to address their specific healthcare needs through tailored programs.
- AI in Digital Marketing for Healthcare
One of the most prominent trends in digital marketing for hospitals is AI personalization.
In this age of digital transformation, you’ll have easy access to patient population data, including patient demographics, behaviors, and preferences. AI helps drill into these data sets and make sense of them to create personalized content for digital marketing campaigns.
Artificial intelligence not only helps with predictive targeting to make messaging more relevant, but also improves patient engagement by recommending health services like follow-up visits and medication reminders, providing wellness tips to build healthy habits, and more.
- Choose Video Marketing
Visual content gets 94% more views than text-only. When it comes to videos, the retention rate for those under 60 minutes is 62%! Short-form videos are, in fact, so popular that 75% of people watch them on their mobile devices.
Create engaging short-form videos such as how-to’s, educational videos, FAQs, etc. on social media platforms. Get your doctor team on the forefront of this content to build trust and a loyal following.
Talk about specific treatments and procedures offered at your healthcare center that answer common concerns among patients.
These are great ways to earn an engaged patient following and stay ahead of the competition.
- Dive into Google Ads’ Advertising Solutions
Google Ads offers various advertising options that will fit into your hospital’s digital marketing depending on your budget and goals.
For instance, smart campaigns, an automated advertising campaign platform, automates tasks like ad creation, targeting, and bidding, allowing you to manage your ad campaigns with ease, even if you’ve limited resources.
There’s also Performance Max, a more advanced advertising solution that optimizes campaign performance across multiple channels and ad formats, using machine learning and automation.
A hospital marketing agency with expertise in Google Ads will be able to help you choose and run tailored campaigns based on your digital marketing goals and the budget you’ve in mind.
- Influencer Campaigns
Modern digital marketing for healthcare is incomplete without influencer marketing. Influencers and micro-influencers play a solid role in opening up their world of followers for players in the healthcare industry with their unique take on the business.
Through their personal stories and experiences, and insights into treatments they can shape their followers’ opinions and understanding of your hospital or healthcare business.
Engage with trusted influencers to break down complex health and medical info, which they can share with their followers, and make your healthcare practice more approachable and accessible to your audience.
- VR and AR Experiences
Provide your patients with immersive and interactive experiences using VR and AR technologies.
With virtual consultations, immersive tours of healthcare facilities, and procedure visualizations, patients will be enabled to make decisions with ease and understand complex medical information in lay terms.
Access to these advanced technologies puts patient needs on the top and comforts them by providing essential healthcare assistance in the comfort of their homes.
Check out other popular hospital digital marketing strategies here.
Hire an Expert
Fresh Mind Ideas is an expert healthcare marketing agency in Bangalore, empowering your healthcare business with the right digital marketing tools to carve your strong space on the internet.
We offer a range of digital strategies, both tried and tested, and trending; we combine them to create a tailored digital marketing plan for your healthcare business. As an experienced hospital marketing agency, we’ll put your hospital on the digital map. Learn about our digital services here.
Fresh Mind Ideas also offers branding, UI/UX, and video and motion graphics solutions. Experience a complete package of services that provides 360-degree support to your healthcare business.
Do you need help with branding/ marketing/ web development/ animated videos? Get in touch.
