The Indian real estate market continues to surge, having grown by more than 30% in the last two years. Economic stability and investor confidence have been the two key impetuses, in addition to the increasing desire for home ownership among Indians.
The boost in domestic demand is majorly pushed by consumer dynamics and real estate projects embracing built-up experiences to serve their target audience.
Notably, competition among builders has become challenging, and a watertight strategy for digital marketing in real estate has become critical to growth and success.
In this blog, we will discuss digital marketing for real estate businesses—the newest tools and strategies that you must focus on to make the best of the boom.
1. Content Enhancements
Give your content a makeover from typical static posts that showcase the property. This is the age of videos. It’s a great way to connect with younger audiences and gets significantly more engagement—87% of marketers report a direct increase in sales through video.
Populate your social media profiles with interesting video content that grabs the attention of your followers and encourages them to interact with your content.
Demonstrate the features of your property and how you’d meet the lifestyle expectations of your audience.
Tie up with social media influencers to reach a larger audience base.
Use social media platforms to keep your audience hooked with refreshing content and informative bytes.
Further Reading: Real Estate Digital Marketing Agency in Kerala
2. VR and AR
Booking a property tour for a potential buyer outside your location can be a hassle. That’s where Virtual Reality (VR) and Augmented Reality (AR) come into the picture. Potential buyers can use these technologies to check out your property without having to visit it physically. It saves time, and effort, and allows for quick decision-making.
With virtual and augmented tours, buyers can gauge actual spaces of the property, get a clear idea of the layout, and explore every aspect of the property as they like, until they have all the information they need to make informed decisions.
3. AI and Automation
The next essential element of new-age digital marketing in real estate is Artificial Intelligence (AI) and automation.
AI allows real estate marketers to collate beneficial information about potential buyers to deliver personalized property recommendations and build an initial base for contact. AI does all the data crunching to empower real estate agents and marketers to zero in on the right buyers in tandem with the right available property.
Automation comes in handy in the form of chatbots that take care of operational tasks and initial customer inquiries, allowing for efficient lead management.
4. Data-driven Marketing
Data is everything; to be able to mine this data to segment customers and target advertising will allow real estate marketers to tailor their strategies and fulfill the unique preferences of potential buyers.
With real-time data analytics, digital marketing for real estate businesses can use improvised content, optimize ad spends, and retarget potential buyers who may have shown interest but didn’t take immediate action.
Data can help marketers personalize customer journeys, and move prospects down the sales funnel more effectively.
5. Sustainability
No more greenwashing! Sustainability is now a serious business.
Environment-friendly building practices and sustainable practices within the community are scoring high with modern homebuyers. Properties with green certifications, energy-efficient building practices, and energy ratings are attracting discerning customers.
If your property rates high on sustainability features, make sure you talk about it on all platforms. There’s an increasing demand for green buildings and you must leave your ‘green’ mark on potential buyers through your marketing efforts.
Helpful: Looking for Real Estate SEO?
Hire an Expert
Fresh Mind Ideas, real estate marketing agency in kerala, has the expertise to help you with the latest and tried and tested digital marketing strategies in the industry. Allow us to assist you with a range of services from the realm of digital marketing—digital strategy, branding and design, user experience, and videos. We can build a powerful online presence for your real estate business in the new era of digital marketing.
Do you need help with your branding/ marketing/ web development/ animated videos? Get in touch.
