Among Indians, the preference between English (allopathic) medicines and Ayurveda has varied based on factors such as region, demographics, education, and personal beliefs. People in cities and towns have typically leaned towards allopathic medicines as they deliver quick results and are widely available. With its advanced diagnostic tools and surgical capabilities, allopathy naturally attracts more followers.
However, here are numbers that show how followers of Ayurveda are growing – the Ayurveda hospital market is projected to reach USD 3.2 billion by 2030.
With consumers becoming aware of the benefits of Ayurveda and how it can help with prevention instead of just providing immediate relief, Ayurveda is finding more and more takers of ancient healing practices.
But competition in the market remains tight and any Ayurveda hospital worth its salt will need a hospital digital marketing agency to empower its presence. This is relevant, as the present generation is more open-minded, culturally aware, and willing to go back to the roots for their health.
Gen Z is focused on slowing down and consuming less; it’s a signal that they are interested in not just putting their health at the forefront, but are also keen on finding safe ways to be consistent with healthcare. Ayurveda aptly fits into this concept of living well.
An experienced healthcare marketing agency will have the resources to chisel out a digital marketing strategy perfect for the modern world that’s opening its eyes to Ayurveda.
Partner with a healthcare digital marketing agency that knows the insides of the healthcare industry and the latest trends to support you in your online marketing journey, delivering maximized returns.
Before that, have you read our blog, The Importance of Digital Marketing in the Health and Wellness Industry? It talks about why the health and wellness industry needs to leverage the digital landscape to reach its target audience and make an impact in the world of healthcare.
Trends that a Reliable Hospital Digital Marketing Agency will Help You Explore
Present-day healthcare institutions use digital marketing widely to connect with their audience. They use a variety of platforms, particularly social media to talk about their services, specialties, and their experienced doctors. They also offer pertinent health and wellness-related information that hooks their audience. This kind of messaging ensures that when consumers are in need of medical service, they will turn to a healthcare provider who consistently puts out trustworthy messages on digital platforms.
However, an expert healthcare digital marketing agency will tell you that while messaging is important, several other aspects strengthen a hospital brand’s online identity. Let’s look at some of these digital marketing trends in healthcare:
1. Use Social Media Marketing Consistently – We gave you a sneak peek into what many healthcare institutions are doing on social media, but there’s more!
A lot depends on what platforms you are on – you don’t have to be on all of them – choose wisely and post content that suits the platform. Posting educational content, patient testimonials, live Q&A sessions with practitioners, and wellness tips are great places to start.
Influencer collaborations are trending now, where hospitals partner with wellness influencers and health bloggers to promote their services and increase brand awareness.
2. Take Digital Marketing Seriously – Many healthcare institutions, including Ayurveda hospitals, are investing in user-friendly websites to provide all-inclusive information about their business to their audience. This includes services, doctors, specialties, treatments, and more.
Your digital marketing agency for hospitals will give you the lowdown on what’s essential for your website, including mobile-friendliness. In addition, it’s also vital to appear higher in search engine results. Your agency will recommend SEO strategies with targeted keywords.
It’s also trending to write blogs and infographics, plus to generate video content on topics related to the Ayurveda and health industry to ensure your website remains updated and there’s always fresh content to engage with your audience.
3. Leverage Online Reviews – The younger generation loves giving their opinion on the digital world. Here’s some research data that will surprise you: 95% of people will talk about a negative experience, while only 47% will spread a positive review.
A professional hospital digital marketing agency will be skilled at managing online reviews. They are aware that it’s essential to respond to a negative review, as 45% of customers are more likely to return to a business if the business responds to make amends.
While negative feedback can be a valuable tool for improvement, it’s important to leverage the power of positive feedback. Follow up with your customers to leave you a review. If it’s a positive one, share it on social media to gain traction. If it’s negative, it’s an opportunity to convert to positive by fixing the issue.
A good-to-know fact: Google tops all review sites with 73% of total reviews online.
4. Educate Your Audience Through Webinars – Online workshops and webinars are great ways to educate your audience about Ayurveda and its benefits.
Use these platforms to provide new information, and health guidelines, and showcase your expertise. It’s also a great platform to break myths and build trust in your audience.
5. Don’t Ignore Email Marketing – Some ‘experts’ may claim email marketing is dead, but it’s a great tool even today to connect with your audience.
However, remember to follow the best practices of email marketing to ensure you don’t appear spammy and unprofessional. With the permission of your audience, send them regular updates on what’s new at your hospital, in addition to health tips, treatment updates, and special offers.
Use the data you’ve gleaned to run personalized campaigns such as tailored health advice and treatment recommendations based on individual patient needs.
6. Make the best of local marketing – Your first and most important customers are those in your local community. Based on your physical location, your healthcare marketing agency will recommend strategies to attract the audience in your vicinity.
Learn what local marketing entails, in our blog, Local Marketing in 2024: Everything You Need To Know.
These are some of the digital marketing trends in healthcare that you should positively leverage. Choose your hospital digital marketing agency thoughtfully, for they can plan the success trajectory of your Ayurveda hospital and establish a memorable identity for your healthcare brand using the above-mentioned strategies and several other exciting tools and methods.
Hire an Expert
Fresh Mind Ideas, a leading digital marketing agency for hospitals, can help your Ayurveda hospital find its strong foothold in a crowded market space. Talk to our experts to find out how.
