The Indian residential real estate market is expected to see a 15–25% spike in new property launches in 2024. The industry also hopes to witness a 10-15% improvement in sales, thanks to government measures and technology advancements in real estate transactions. Having said that, competition will be at its peak, and traditional marketing and advertising methods may not be sufficient for your real estate brand to make its presence felt.
Social media marketing acts as a powerful tool for real estate brands to increase their visibility and build a strong presence. Let’s examine why social media marketing is a must-have if you are a real estate company.
The Search Begins Online
Gone are the days when home buyers turned to listings or word-of-mouth advice to search for homes. Social media platforms like Instagram, Facebook, and YouTube have become fantastic sources of information, offering buyers an in-depth look at different kinds of properties, locations, amenities, and even authentic testimonials that empower them to make informed choices. A real estate company’s social media presence allows the brand to showcase its unique offerings to its target audience and allows for direct interaction with its audience.
Become a Trailblazer
Social media is more than a sales platform; it’s a brand-building tool that allows real estate companies to define a story around their brand. The targeted content on social media is a great way to build an identifiable brand. Social media offers a platform to share diverse information for the benefit of the target audience, such as market updates, local community highlights, industry news, DIY and home improvement tips, seasonal content, and mortgage-related data. This helps build trust, loyalty, and recognition among customers, giving the brand the status of a thought leader in the real estate industry.
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Communicate with the Community
Social media lets you build an online community by engaging with your audience through comments, likes, and shares. Building relationships with potential clients fosters trust and credibility, which allows you a front-door entry to community discussions and to contribute to neighborhood development. This is a wholesome opportunity to enhance your standing as a community expert.
Connect with the New Generation
In India, social media is used the most by individuals in the age group 18-44 years. Users turn to social media to find content that interests them and to make purchase decisions. If a real estate developer wishes to connect with the younger generation of home buyers, social media is where they must be.
Now, let’s explore how you can leverage social media:
Showcasing Properties
Share visual content, such as high-quality images, virtual tours, and videos, to showcase property listings. This visual appeal is crucial in the real estate industry.
Real-Time Updates
Provide real-time updates on property availability, price changes, and market trends to your target audience to stay relevant and responsive.
Interact and Engage with Your Audience
Respond to comments respectfully and reply to messages on time, making sure the interactions are transparent and foster trust.
A Well-Balanced Content Plan
Instead of sharing only marketing content, share a mix of informative content about the real estate process, industry updates, and home-buying tips.
Visual Storytelling
Use compelling narratives, testimonials, and success stories to engage your audience and create an emotional connection.
Set Up a Customer Service Channel
Use your social media platform to address inquiries, provide information, and respond to feedback. This enhances customer satisfaction and loyalty.
Read our blog: Top 8 Digital Marketing Strategies for the real estate sector
Hire an Expert
Now that you’re aware of the impact social media marketing can have on your real estate brand, the next step is to hire a social media marketing expert who is well-versed in the niche strategies suitable for the real estate industry. A real estate social media marketing expert has the right skills, resources, and experience to assist you in building a strong social media presence and also give ROI while saving you time and effort.
A leading social media marketing agency in Bangalore can assist you with your social media services and needs by implementing a strategic plan that will help you stand out among competitors and increase your follower count and user engagement. Fresh Mind Ideas has trusted clients and our repertoire of work will assure you that we can give you tailored solutions that meet your overarching social media goals.
Your social media marketing plans will see fruition with us. If you need help with your branding/ marketing/ web development/ animated videos? Get in touch.
