Did you know that by 2020 the expenditure on digital marketing is going to hit more than 306 billion USD worldwide, That’s why we’re discussing Digital Marketing Trends for 2020 in this blog
Being a digital marketing agency we’ve summarised some of the key findings for digital marketing trends in 2020
By the year 2020 Business insider said that 80% of the businesses are going to be using Chatbots. Similarly, this has the potential to give you a marketing campaign. as a huge edge over your competitors and since Facebook, messenger marketing and chatbots are still developing, it’s a smart idea to use it to stay ahead of your competition. Chatbots have been around for some time and remain a trend that is experiencing constant change. Chatbots have shown how effective they are in improving customer experience and it enables marketers to also engage with their users better.
Video marketing has been a significant strategy for many years but the very format of the video is changing. By the year 2020, the video will take up a massive chunk of consumer traffic on the internet. The video content is getting popular and people will respond well to it. Video content is attention-grabbing, engaging, convenient and conveys a lot of information than the text. Video marketing can get people motivated and excited. The growth of technology is much easier to create video content with all the devices, software, and apps that are readily available.
VOICE SEARCH MARKETING
Voice input is not new but it hasn’t used due to quality issues, especially when the search engines could not precisely process sounds. It is one of the hot trends in Digital Marketing, 50% of all search online will be through voice by 2020. Last checked 13% of households in US-owned smart speakers. Shopping with voice search will increase to 40 billion USD in 2020.
Online services will use voice search analysis accordingly and redo the content on their pages for the search. Voice search is the Digital Marketing trend that we can see a lot in the future and as a Mobile App Development company, they won’t forget to feature a voice search functionality.
Related: Digital Marketing Trends 2019
BROWSER PUSH NOTIFICATIONS
Browser push notifications are something that we will see more and more brands adopting in 2020. Using personalized push notifications increases conversions. Push notifications are influencing the domain of web browser technology and are among the most prevalent trends for web development. Businesses use push notifications in the browser to contact their leads more efficiently and interact with their audience more compellingly. In Digital Marketing, push notifications have been used to alert customers about new deals or special discounts. It was seen mostly on mobile apps.
ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
2020 may be the year that a lot of people can wake up to the dominance of artificial intelligence (AI). Google, Amazon, and Microsoft are expanding their sources into Machine learning and Artificial Intelligence. Many industries like healthcare, life science, e-commerce, and beverage have already begun utilizing artificial intelligence. Machine Learning and AI will penetrate many new domains in 2020. E-commerce brands now use data to forecast their shopper’s behavior and demographics to make personalized experiences.
Augmented reality comes in many forms, one main exciting aspect that’s quickly gathering momentum is Remote AR.
Many of us are aware that augmented reality predominantly relies on superimposing digital layers onto a real-world backdrop.
The users can create their own augmented reality avatars in which they can interact with their friends. As if they were joining at a dinner table. Each participant is projected into the room through the use of AR glasses in the form of their avatar. They could actually be interacting with each other from across the world.
Personalized marketing offers many benefits such as enhanced customer experience, improved brand loyalty, more profits, multi-channel selling possibilities, brand consistency, etc. Personalization uses consumer data to your advantage. This shows individualized offers, product suggestions, and other content to your visitors based on their previous purchases, demographics, or any other personal data.
There are multiple ways to personalize the content, and some are more obvious than the others. The technological advancement is collected and analyzed makes personalization more subtle and better ingrained.
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