ONLINE-MARKETING-A-CATALYST-FOR-BUSINESS-DEVELOPMENTThe present world is witnessing a rapid technological advancement and changing consumer behavior. A business entity without updating these changes cannot attain its targeted goals. The core element which needs to be adopted for business promotion is ONLINE MARKETING.

You may think that why is it necessary to build business networks. Let me remind you that we are in a world of peak competition. ONLINE MARKETING is a very essential business strategy to be implemented to compete with other business firms.

Recent surveys show that people spend 8 times as much time on internet than they spent on reading newspaper &  magazines. In such a situation, the promotional measures and marketing through internet are more effective than those done through newspapers and other medias. Through the ONLINE MARKETING, the customer can look through the products, services and offers without any distractions.

ONLINE MARKETING is a comprehensive source of information and moreover helps to increase the business reach, business synergy and the profits/gains. It also creates positive reviews and good publicity; generates new business leads, and ensures customer satisfaction. ONLINE MARKETING can be implemented with the help of websites, search engines and social media.

Hence we can say that ONLINE MARKETING IS THE CATALYST FOR BUSINESS DEVELOPMENT in the present scenario.


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Jisha Alex


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